Customer Electronics

About smartwatches

smart-watch-821559_1920

NDP.com reports

Las Vegas, Nevada, January 6, 2015 – Age, income, and gender vary greatly among fitness tracker and smartwatch owners, according to the new NPD Connected Intelligence Consumers and Wearables Report.

Fitness trackers, which have a strong presence in the wearables market, have gained a large mainstream following. According to the report 36 percent of fitness tracker owners in the US are 35-54 years old, 41 percent had an average income of more than $100,000, and 54 percent were women. One-in-ten U.S. adults now own a fitness tracker.

Smartwatches even cute one as sold on SugarPlum.rocks haven’t caught on as quickly, with only two percent penetration, and appeal to a much different segment of the market. More than two-thirds (69 percent) of smartwatch owners are 18-34 years old, skew mostly towards the male population (71 percent) and nearly half (48 percent) had an income below $45,000.

“To have or not to have smartwatches, it’s up to a customer. To have an option for a customer to buy a good one is up to us. ” sugarplum.rocks

 

andrew-tanglao-436401

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s