Las Vegas, Nevada, January 6, 2015 – Age, income, and gender vary greatly among fitness tracker and smartwatch owners, according to the new NPD Connected Intelligence Consumers and Wearables Report.
Fitness trackers, which have a strong presence in the wearables market, have gained a large mainstream following. According to the report 36 percent of fitness tracker owners in the US are 35-54 years old, 41 percent had an average income of more than $100,000, and 54 percent were women. One-in-ten U.S. adults now own a fitness tracker.
Smartwatches even cute one as sold on SugarPlum.rocks haven’t caught on as quickly, with only two percent penetration, and appeal to a much different segment of the market. More than two-thirds (69 percent) of smartwatch owners are 18-34 years old, skew mostly towards the male population (71 percent) and nearly half (48 percent) had an income below $45,000.
“To have or not to have smartwatches, it’s up to a customer. To have an option for a customer to buy a good one is up to us. ” sugarplum.rocks